Marketing with a Flair

Marketing with a Flair is proud to announce the acquisition of Innovia Integrated Marketing Solutions formerly Mind the Gap Marketing effective September 1, 2011.

“The marketing industry has been evolving and growing at an incredible pace, moving progressively toward online and digital platforms which increases the importance of offering a full-capacity of the Internet interactive media landscape services to our clients,” said Robin D. Cook, president of Marketing with a Flair.

Today’s announcement represents Marketing with a Flair’s continued efforts to provide performance-focused, solution-driven services to clients and will help to maximize the agency’s digital marketing opportunities for all. Furthermore, this acquisition will strengthen relationships while maximizing the return on investment for clients. Enhancing Marketing with a Flair’s marketing platforms and services beyond its current capabilities will streamline efficiencies and effectiveness, thereby achieving economies of scale and passing the cost-savings for media buying, printing and other related services on to clients.

To ensure a seamless and transparent transition as well as a demonstration of continued commitment to clients, Marketing with a Flair has extended offers to the in-house Innoiva staff and will be adding additional positions.

“Combining the talent, technology, capabilities and service expertise of these two agencies will enhance team productivities and processes, while improving operational efficiencies,” said Cook. “Expanding our company is also our contribution to help stimulate the Valley economy and add jobs.”

Andrea Norman, Innovia president, has decided to pursue her dream of supporting a Valley non-profit agency, which will allow her to spend more time preparing her teenage children for college and adulthood.

The acquisition is the next step in allowing Marketing with a Flair to provide increased depth in building and supporting next generation marketing and advertising solutions in environments such as cross media planning, video-on-demand, campaign management and interactive solutions.

“The winning combination of merging our client base, including our new publicity retainer contract with an International firm, allows us to focus on our core competencies and be more flexible and more competitive,” added Cook.

Innovia clients will gain access and benefit from an award-winning agency for publicity, creative services and advertising with strategic targeting capabilities.

About Marketing with a Flair
Marketing with a Flair is an award-winning marketing communications firm specializing in providing corporate communication functions for businesses that do not have the resources in-house and for corporations whose in-house resources are currently overtaxed or require supplemental support. The firm provides services for a vast array of clients in several industries including franchise groups, health care, retail, finance, service, hospitality and non-profit. The Marketing with a Flair team is led by president and CEO, Robin D. Cook, who has more than 30 years of experience in marketing. She is the author of “Unlocking the Power of Publicity,” a book that explains how to put the media to work for business owners in order to gain the essential attention needed to promote their causes, products and services. For more information about Marketing with a Flair call 602-374-4923 or visit the website at www.MarketingWithaFlair.com.